Senior Marketing Designer
DYODE Marketing - Fullerton, CA
March 2022 - Present
March 2022 - Present
• Produce high-quality digital marketing assets including email design and development, MMS, paid social, motion/GIF, and web design for B2C and D2C clients.
• Collaborate with clients and marketers to define strategic direction for designs, audience segmentation, and email automation based on marketing goals and list management needs.
• Mentor one junior designer and review design work to ensure quality and accuracy.
• Build accessible automated and campaign emails in Klaviyo using the drag-and-drop interface, custom HTML and conditional statements for personalization.
• Use Email on Acid to test for accessibility, inbox display, spam testing and deliverability.
• Collaborate with clients and marketers to define strategic direction for designs, audience segmentation, and email automation based on marketing goals and list management needs.
• Mentor one junior designer and review design work to ensure quality and accuracy.
• Build accessible automated and campaign emails in Klaviyo using the drag-and-drop interface, custom HTML and conditional statements for personalization.
• Use Email on Acid to test for accessibility, inbox display, spam testing and deliverability.
Web and Email Designer
Garnet Hill - Franconia, NH
April 2021 - March 2022
April 2021 - March 2022
• Work with marketing, copywriters and merchandisers to design and develop engaging promotional and automated emails in Salesforce Marketing Cloud
• Collaborate with senior marketing team to create web and paid social ads for the brand and for brand partnerships
• Take the lead on digital project management, process streamlining efforts
• Train co-workers on best practices for email design and accessibility, coding and end-to-end email production including testing in Litmus
• Collaborate with senior marketing team to create web and paid social ads for the brand and for brand partnerships
• Take the lead on digital project management, process streamlining efforts
• Train co-workers on best practices for email design and accessibility, coding and end-to-end email production including testing in Litmus
Founding Member, Web Designer and Producer
TheMaineMonitor.org (formerly PineTreeWatch.org) - Portland, ME
December 2018 - July 2020
December 2018 - July 2020
• Work with Editor in Chief and writers to design wireframes for UX/UI of an independent news and journalism website.
• Sole designer and developer for the site in WordPress on customized Divi theme
• Design and develop story template layouts, custom special feature story layouts, daily content production and scheduling.
• Create award-winning photo composition design for story banners and data-heavy static and interactive infographics
• Design logo and branding package for web and print including marketing collateral, merchandise, and brochure
• Produce reusable templates, automated emails, daily and weekly newsletters and sign-up forms in Constant Contact
• Create WordPress training documentation for editors
• Sole designer and developer for the site in WordPress on customized Divi theme
• Design and develop story template layouts, custom special feature story layouts, daily content production and scheduling.
• Create award-winning photo composition design for story banners and data-heavy static and interactive infographics
• Design logo and branding package for web and print including marketing collateral, merchandise, and brochure
• Produce reusable templates, automated emails, daily and weekly newsletters and sign-up forms in Constant Contact
• Create WordPress training documentation for editors
Co-Owner, Designer, Operations
Table 6 Designs - Westbrook, ME
December 2014 - July 2021
December 2014 - July 2021
• Designed apparel and accessories, event and business collateral, product packaging, signage, and other marketing materials
• Collaborated with clients on designing, developing and maintaining WordPress and Shopify websites
• Produced promotional items using manual heat-press, large format vinyl plotter, large format inkjet printer, and 4-color printing press
• Managed vendor relationships to ensure access to high quality products at reasonable prices
• Maintained client relationships, negotiated contracts, developed quotes and created mockups
• Produced promotional items using manual heat-press, large format vinyl plotter, large format inkjet printer, and 4-color printing press
• Managed vendor relationships to ensure access to high quality products at reasonable prices
• Maintained client relationships, negotiated contracts, developed quotes and created mockups
Creative Department Manager
HIMSS Media - Portland, ME
January 2011 - September 2014
January 2011 - September 2014
• UI and UX design for a suite of 5 healthcare IT and finance websites, industry event websites, and the HIMSS Media website
• Designed assets including branding identity for industry events, in-house ads, client advertorials, white papers, conference attendee programs and trade show booths in Photoshop and InDesign
• Designed and hand-coded promotional and newsletter emails in Dreamweaver for their news outlets, branded events and lead capturing efforts
• Managed and mentored a team of two designers
• Designed assets including branding identity for industry events, in-house ads, client advertorials, white papers, conference attendee programs and trade show booths in Photoshop and InDesign
• Designed and hand-coded promotional and newsletter emails in Dreamweaver for their news outlets, branded events and lead capturing efforts
• Managed and mentored a team of two designers
Tools
Adobe Photoshop, Illustrator, InDesign, XD
Figma
HTML + CSS
Codepen
Parcel for Email
Klaviyo, Salesforce, Constant Contact
Litmus, Email on Acid
WordPress
Shopify
Slack
Asana, Monday
G Suite & Google Meet
MS Office & Teams
Figma
HTML + CSS
Codepen
Parcel for Email
Klaviyo, Salesforce, Constant Contact
Litmus, Email on Acid
WordPress
Shopify
Slack
Asana, Monday
G Suite & Google Meet
MS Office & Teams